Jabri DesignJabri Design - Custom Logo & Website Design

Why Use WordPress For Your Next Website?

admin — Mon, 07 Nov 2011 01:38:04 +0000

“I can’t update my website!”

“I’ve got to get my webmaster to do that, but it’s going to cost me…”

I hear this all the time. And that’s from the ones who have figured out how to get a website up and running in the first place. There are many who are still trying to figure out where to start. I’m here to tell you, there is hope!

WordPress to the Rescue

WordPress is one of the most popular blogging tools available. But what many people don’t know is that it is a powerful Content Management System (CMS) that can be used for more than just blogging. With WordPress you can build a blog, a website, or both. Let’s explore why WordPress is a good choice for small business websites.

Web Content Management Systems

A content management system is a tool that helps you manage the creation and updates to web pages on your web site. Unlike website builders, a WCMS allows non-technical users to make changes to a website with little training. A WCMS typically requires an experienced coder to set up and add features, but is primarily a website maintenance tool for non-technical administrators.

Using WordPress as a Website

WordPress is an amazing content management system that has a lot of power under the hood for a small or medium business looking for an easy way to manage their website.

It was designed as a platform for blogging, but you don’t have to use it as a blogging tool. With a few tweaks it can be used to run your website, with or without a “blog.” The fact that WordPress was designed as a blogging platform gives it some compelling advantages.

It is optimized for easily publishing and changing content. And getting good search engine rankings requires fresh, unique content. You need a system that does not get in your way when you want to update your website with a new article or newsletter.

So why is WordPress a good choice?

Top Five Reasons to Use WordPress for Your Small Business Website

SEO – WordPress provides good search engine optimization (SEO) right out of the box. There are a few tweaks you need to make, but there are many seo benefits that WordPress provides for free. In fact Google’s own Matt Cutts says WordPress is “made to do SEO well” in this video: Matt Cutts gives tips to small business owners.

Content – it is easy to update content on your website without knowing HTML. Do you hate the idea of having to learn to use a complex HTML editor tool like Dreamweaver? Do you have to “ask” your webmaster every time you want to make a small change to your website? Well no longer – once WordPress is set up for you, you can easily create new pages or edit existing pages using a simple rich text editor.

Extensions – There is a thriving ecosystem of developers creating themes and plug-ins – imagine free design themes, or the ability to extend your website with polls, contact forms, ratings or hundreds of other cool features without having to hire a web developer.

Support – If you do have problems, or want to add very custom features, it is easy to find support and developers who can help you. There are literally thousands of WordPress developers out there. And there are so many people writing about WordPress that help is only a Google search away!

Premier Graphic + Web Design

admin — Wed, 27 Apr 2011 11:32:36 +0000

Jabri Design is a San Antonio Creative Group specializing in branding, website design & development, visual identity, social media marketing, and graphic design. Our company develops smart, creative and practical marketing communications including websites, print collateral, advertising, corporate identity, logos and signage. In addition, Jabri Design provides strategic integrated marketing services including naming, taglines, rebranding, and strategies for web development and social media marketing. Our clients include companies in San Antonio, Texas, the Southwest and nationwide.

Branding, Identity & Logo Design Explained

admin — Wed, 27 Apr 2011 10:48:42 +0000

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

To explain this in more detail, let’s start at the top – the brand.

What is branding?

Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.

Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colors, some typefaces, a logo and a slogan.

As an example, let’s look at the well known IT company, Apple. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterized by volunteerism, support of good causes & involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo.

For a more thorough understanding of branding, in simple terms, I recommend Wally Olin’s: The Brand Handbook which I quote is “an essential, easy-reference guide to brilliant branding”.

What is identity design?

One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.

The identity or ‘image’ of a company is made up of many visual devices:

A Logo (The symbol of the entire identity & brand)
Stationery (Letterhead + business card + envelopes, etc.)
Marketing Collateral (Flyers, brochures, books, websites, etc.)
Products & Packaging (Products sold and the packaging in which they come in)
Apparel Design (Tangible clothing items that are worn by employees)
Signage (Interior & exterior design)
Messages & Actions (Messages conveyed via indirect or direct modes of communication)
Other Communication (Audio, smell, touch, etc.)
Anything visual that represents the business.

All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.

What is a logo?

To understand what a logo is, we must first understand what it is for.

A logo is for”¦ identification.

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing it symbolizes, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.

It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.

The logo identifies a business or product in its simplest form.

Summary:

Brand -The perceived emotional corporate image as a whole.
Identity – The visual aspects that form part of the overall brand.
Logo – Identifies a business in its simplest form via the use of a mark or icon.

Web Designer Salary

admin — Fri, 18 Jul 2008 12:12:00 +0000

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admin — Fri, 18 Jul 2008 04:11:49 +0000

Graphic And Logo Design Services
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Graphic Design Business Opens At County Airport
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admin — Thu, 17 Jul 2008 11:59:56 +0000

URL Redirection – Wikipedia, The Free Encyclopedia
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Top Web Design

admin — Thu, 17 Jul 2008 03:38:53 +0000

Top Ten Mistakes In Web Design
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Graphic Design Agency

admin — Thu, 17 Jul 2008 03:04:00 +0000

A Proven Way For graphic/ Web design agencies And Digital …
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Web Design Blog

admin — Wed, 16 Jul 2008 16:25:16 +0000

Optimising Website File Sizes – Creare's Web Design Blog …
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The Cornerstones of Usable Websites” and “Living a Dual Life – A View on the Coding Designers debate” Founder and chief writer for www.BlurbHerd.com – ‘Just Another Web Design Blog’ • Designed and developed a topical and design blog using WordPress • Publish two articles per week on a … Read Document

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ReadWriteWeb – Wikipedia, The Free Encyclopedia
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Professional Website Design

admin — Wed, 16 Jul 2008 13:07:45 +0000

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Bauhaus – Wikipedia, The Free Encyclopedia
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Architect – Wikipedia, The Free Encyclopedia
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