Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client.
What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
There are five principles that you should follow to ensure that this is so…
An effective logo is (in no particular order):
- Simple
- Memorable
- Timeless
- Versatile
- Appropriate
There is more to a business identity than simply looking good. It has to speak to your customers of professionalism and who you are. Your logo is the face of your business and is one of the most important factors in the creation of your branding identity.
All your other marketing/branding material will naturally flow from your logo, so it’s important to get the design of your identity right from the very beginning.
